Affiliates Safe From NY Sports Betting Marketing Ban...For Now
NOTE: New York Sports Day’s parent company, Catena Media, has sports betting affiliate marketing arrangements with operators.
Affiliates Safe From NY Sports Betting Marketing Ban...For Now
New York’s sports betting market has rapidly grown into the largest in the United States. The cost of doing business is high, but sportsbooks have relied on affiliates to assist in acquiring customers.
Affiliates Safe From NY Sports Betting Marketing Ban...For Now
A recent decision by the New York State Gaming Commission imposes restrictions on those affiliates. However, that decision does not shut down their ability to do business.
Affiliates Safe From NY Sports Betting Marketing Ban...For Now
Based on rhetoric from regulators, sports betting affiliate marketers were fearful that they may be eliminated entirely in New York. Instead, the NYSGC imposed a few restrictions on affiliates, but allowed them to maintain working relationships with sports betting operators.
Affiliates Safe From NY Sports Betting Marketing Ban...For Now
New York action inspired by Massachusetts
Neighboring state Massachusetts has been diligent in careful oversight of affiliate marketers in its state. The Massachusetts Gaming Commission prohibited affiliate marketing companies from being paid on a revenue share basis. The MGC also eliminated the use of terms such as “risk-free” when referring to sports betting.
Affiliates Safe From NY Sports Betting Marketing Ban...For Now
Following the lead of Massachusetts, NYSGC chair Brian O’Dwyer has spearheaded New York’s efforts to regulate affiliates. The goal? To protect consumers and eliminate confusion in the New York sports betting market.
Affiliates Safe From NY Sports Betting Marketing Ban...For Now
False or deceptive statements prohibited
The NYSGC ruled that affiliates must disclose that they have affiliate arrangements and must not be misleading. The organization also limited the messaging that can be used to consumers.
Affiliates Safe From NY Sports Betting Marketing Ban...For Now
The NYSHC ruled that New York sports betting affiliate marketers cannot use language that may be “false, deceptive, or misleading” in its content or advertisements. For example, claiming that a bet is “free of risk” or has some sort of …
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